This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.
- Giáo viên: Zihan Liang
- Giáo viên: Songmei Mu
- Giáo viên: Antonija Murphy
- Giáo viên: Chuqing Zhang